Most business owners don't struggle to do good work. They struggle to talk about it online. The result is a social media page that hasn't been touched in months — which quietly tells prospects you might not be around anymore.
You don't need to be clever or go viral. You need to be consistent and useful. Here's a mix that never runs dry.
The 40/30/20/10 mix
A reliable content balance for a small business:
- 40% educational — tips, how-tos, and answers to the questions customers always ask.
- 30% trust-building — behind the scenes, your team, before-and-afters, real reviews.
- 20% promotional — services, offers, and seasonal pushes.
- 10% community — local events, partnerships, and shoutouts.
If you only remember one number, make it the 40%. Teaching is the fastest way to earn trust.
Ideas you already have lying around
You're sitting on more content than you realize:
- The question you answered three times this week. That's a post.
- A before-and-after photo from a recent job.
- A common mistake you see customers make — and how to avoid it.
- A quick seasonal tip ("Before the first freeze, do this.")
- A genuine review, shared with a thank-you.
Consistency beats perfection
Three solid posts a week, every week, will outperform a burst of ten followed by two months of silence. Algorithms reward regularity, and so do humans — a steady feed signals a steady business.
People check your social media the way they used to check if your lights were on. Keep them on.
The catch, of course, is that "post three times a week, forever" is a job in itself. That's what Nova Pulse handles — it plans the month, writes posts in your voice, and lines them up for your approval, so the feed stays alive without stealing your evenings.