About
Nova Growth Solutions gets home service businesses found — on Google and on the AI assistants homeowners now ask instead — with a real person checking every output before it goes out in your name.
Our story
Nova Growth Solutions was founded by Justin Lumley on a simple observation: the best home service businesses are run by people who are brilliant at their trade — and stretched far too thin to keep up with how customers actually search now.
The plumber who can’t answer the phone from under a sink is also the plumber homeowners now ask ChatGPT about before they ever pick up a phone at all. Google increasingly answers above the links, and a growing share of homeowners ask an AI assistant directly instead — it names two or three businesses and stops. If you're not one of the names, the call goes to someone else.
So we built Nova Rank: a system that audits where you actually stand, ships a real improvement to your site every day, writes the content that answers what your customers ask, and checks every week where you stand across Google, ChatGPT, Perplexity, Gemini, and Claude. The difference is that a real person reviews everything before it reaches you or your customers. You get the speed of automation with the judgment of someone who cares about your name.
We’re onboarding our first clients now, which means the system is shaped around real businesses — and you get direct access to the founder, not a support queue.
Who we serve
Nova Rank is tuned for the trades where a homeowner's search — on Google or on AI — decides who gets the call.
Speed-to-lead and being the name that comes up when a homeowner asks Google or ChatGPT who to call for an emergency.
Local search and AI recommendations both matter most for the jobs homeowners research before they call — this is exactly that kind of job.
Garage doors, pest control, cleaning, remodeling. If you serve a specific area and want to be the answer, not just a listing, this is built for you.
What we stand for
Nothing reaches your customers without a real person reviewing it first. AI speed, human judgment.
Content and fixes work from your actual services, area, and history — never made-up facts or invented promises.
You work with Justin, not an account manager or a support queue. Questions get answered by the person running your account.
No fake reviews, no invented stats, no guaranteed rankings. What you approve is exactly what goes out.
Questions owners ask us
No. Every page, post, and answer is drafted for you but reviewed and approved by a human — you — before it goes anywhere. You get a preview of everything and can reject or edit it with one tap.
Yes. Your website, Google Business Profile, and Search Console are set up in your name from day one. There are no long-term contracts — cancel anytime, and you leave with everything.
Reject it. Content is built from your real services, area, and information — but you’re the one who confirms it’s right before it goes live, and rejections feed straight back into the next draft.
No — see why that protects you rather than the other way around.
Thirty minutes, no pitch. We'll show you exactly what we'd run for your business — and what it would cost.