How it works
No black box. Here is exactly what happens after your free audit — and how a human stays in the loop on everything that goes out in your name.
The four stages
Before we touch anything, we run a full audit of your online presence — your website, your Google Business Profile, and what happens when someone asks ChatGPT, Perplexity, Gemini, or Claude who to call for your trade in your area. You get a plain-English readout of what's working, what's missing, and what we'd fix first.
No pitch required to see it — get your free audit.
The audit becomes a running list, and every day we find one real fix from it — a service page tightened up, your business info corrected across directories, a technical issue flagged and queued for your OK before it costs you anything. No big-bang project and no waiting on a quarterly review, just steady, visible progress you can watch add up. Tighten your emergency-plumbing page this week, and it means you show up when a homeowner's water heater bursts at 9pm — which means you get the call before your competitor does.
Think of it like skimming a library in a hurry: you grab the book with a clear table of contents, not the one buried in a messy pile. Daily improvements are what turn your site into that book.
We find the questions homeowners in your area actually ask, and make sure you're the answer. Every piece we write from that — a new page, a post, an answer to a real question — is released to you one at a time, never a pile-up, as a preview by email. One tap approves it and it goes live. One tap sends it back for another draft.
Nothing about your business goes out in public without you seeing it first. Want the fundamentals first? Read our guide to local SEO for home services.
Every week, we check where you actually stand on Google, ChatGPT, Perplexity, Gemini, and Claude. Homeowners often ask AI for a recommendation and then Google your business name directly instead of clicking through, so you won't see "ChatGPT" as a traffic source — the rise in people searching your name directly is the real signal, and that's what we track. Once a month, it comes back to you in plain English — what moved, what we changed, and what's next.
Calls and direction, not jargon.
The honest timeline
Here's the real shape of it — the same milestones we'd tell you about on a call.
Months 2–3
First signals — new pages live, new questions answered, first movement in what AI engines say about you.
Months 3–6
Movement in your local map results.
Months 7–9
Typically where it's worth more than what you're paying us.
Anyone promising faster is guessing; anyone vaguer is stalling.
What the industry calls this
You'll never need these to work with us — but if you hear them elsewhere, here's what they actually mean.
Old-style Google search worked like a librarian: you asked for "shoes," and it pointed at a shelf of ten blue links and said "figure it out yourself." AI search works like a personal assistant instead — it reads all ten of those for you, weighs your exact situation, and gives you one straight answer: "here's the company to call."
SEO
Showing up on Google.
AEO
Being the answer AI engines read out loud.
GEO
Being the company AI recommends.
Thirty minutes, no pitch. We'll show you exactly what we'd run for your business — and what it would cost.