We write it. You approve it. Every page, post, and answer to a real customer question is drafted for you — you're not staring at a blank page or briefing a writer. Nothing about your business goes out in public without you seeing it first.
How does the approval work in practice?
Content is released to you one piece at a time, never a pile-up, as a preview by email. One tap approves it and it goes live. One tap sends it back for another draft. If you don't get to something, it waits — it doesn't publish itself.
Does it actually sound like my business?
That's the point of the approval step. Content is written around your trade, your service area, and the real questions homeowners near you ask — not generic filler. Early rejections are useful; they're usually what it takes to settle the voice. After that, most owners find they're editing far less.