Nova Scout · Lead Generation
Nova Scout finds the right prospects in your market, researches each one, writes a message specific to their situation, and runs the follow-up for weeks — booking meetings straight onto your calendar.
See it work
From a cold list to a meeting on your calendar — here's how Nova Scout finds, researches, and books the right prospects. (A looping illustration.)
Finds the right prospects
Apollo.io + Google Maps, matched to your ideal customer
Riverside Plumbing — Austin, TX
Apex HVAC — Round Rock, TX
+ 316 more matches
Scores & researches
10-point fit rubric — plus buying signals like hiring and new locations
Fit score 9/10 · buying signals ✓
Writes a personal email
Specific to their situation — never a generic blast
To: mike@riversideplumbing.com
Subject: Quick idea for Riverside’s summer rush
Hi Mike — saw you’re hiring techs ahead of summer…
You approve; it sends
From your own inbox, only after your OK
Follows up for weeks
A multi-touch email sequence, plus an optional LinkedIn touch
Day 3 · follow-up sent
Day 7 · LinkedIn touch
Day 12 · reply received ✓
Meeting booked
Replies handled, meeting on your calendar, logged to CRM
📅 Tue 2:00pm — Riverside Plumbing
Added to calendar · logged to HubSpot
How it works
Pulls prospect lists from Apollo.io and Google Maps using an industry-specific targeting profile built for your trade.
Watches for buying signals — hiring, new locations, recent reviews, expansion — to prioritize prospects who are ready now.
Scores every prospect against a 10-point fit rubric and drops the weak ones.
Checks each one against your CRM, so you never contact an existing customer by mistake.
Researches the company, then drafts a cold email specific to their situation.
Justin reviews and approves the batch before anything sends.
Sends from your own email address — it looks like you, because it is you.
Runs a multi-week, multi-touch follow-up by email, with an optional LinkedIn touch.
Handles replies, books meetings on your calendar, and logs everything to your CRM.
What you get
The ROI
Speed and relevance are what turn a cold list into booked jobs. For a home-services business, even a handful of extra estimates a month can mean thousands in new revenue — and Nova Scout runs the outreach that surfaces them. Starts at $500/month.
Why it's different
Most agencies blast the same email to everyone. Nova Scout targets prospects who are showing buying signals and writes for each one’s situation — the kind of relevance that earns replies where generic cold email gets ignored.
Common questions
Yes. Outreach comes to you as a batch before anything leaves — you approve, reject, or edit. Nothing is sent in your name that you have not seen.
A list is names and addresses. Nova Scout researches each business first, writes a message about their situation rather than yours, and keeps following up for weeks. The list is the cheap part; the research and the follow-up are what produce replies.
The first outreach usually goes out within a couple of weeks of onboarding, and replies build from there. We will not quote you a number of meetings — it depends on your market, your offer and the size of the addressable list, and anyone promising a figure up front is guessing.
Thirty minutes, no pitch. We'll show you exactly what we'd run for your business — and what it would cost.